Privacy Policy
Detailed information regarding data protection
1. Data protection at a glance
General notes
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data are all data that can be used to personally identify you. Detailed information on the topic of data protection can be found in our privacy policy listed below this text.
Data collection on this website
Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact information in the section 'Notice on the responsible party' in this privacy policy.
How do we collect your data?
Your data is collected in part by you providing it to us. This can include data that you enter into a contact form, for instance.
Other data are collected automatically or with your consent when visiting the website by our IT systems. These are mainly technical data (e.g., internet browser, operating system, or time of the page view). The collection of these data occurs automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure the website is provided correctly. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to request information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can withdraw this consent at any time for the future. In addition, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time regarding this and other questions concerning data protection.
2. Hosting
This website is hosted externally. The personal data collected on this website are stored on the servers of the host. This may primarily involve IP addresses, contact inquiries, meta- and communication data, contract data, contact details, names, website accesses, and other data generated through a website.
The external hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of providing our online services securely, quickly, and efficiently through a professional provider (Art. 6 para. 1 lit. f GDPR).
If a corresponding consent was requested, processing will occur solely on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, as far as the consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
Our host will process your data only to the extent necessary to fulfill its service obligations and follow our instructions regarding this data.
We use the following host:
Vercel Inc. 340 S Lemon Ave #4133 Walnut, CA 91789 privacy@vercel.com
3. General notes and mandatory information
Data protection
The operators of these pages take the protection of your personal data very seriously. We handle your personal data confidentially and according to the legal data protection regulations as well as this privacy policy.
When you use this website, various personal data are collected. Personal data are data that can be used to personally identify you. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this occurs.
We point out that data transmission over the internet (e.g., when communicating via email) may have security gaps. A complete protection of data against access by third parties is not possible.
Notice on the responsible party
The responsible party for data processing on this website is:
Silke LiederbachThorwaldsenplatz 660596 Frankfurt am Main info@silke-liederbach.de
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Storage duration
Unless a more specific storage duration is stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, provided we have no other legally permissible reasons for the storage of your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons cease to exist.
General notes on the legal bases for data processing on this website
If you have consented to data processing, we process your personal data based on Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data are processed under Art. 9 para. 1 GDPR. In the case of explicit consent for the transfer of personal data to third countries, data processing will also take place based on Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing will additionally take place based on § 25 para. 1 TTDSG. The consent can be revoked at any time. If your data is required for the performance of a contract or to take pre-contractual measures, we process your data based on Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing may also occur based on our legitimate interest under Art. 6 para. 1 lit. f GDPR. The specific legal bases relevant in each case will be explained in the subsequent paragraphs of this privacy policy.
Notice on data transfer to data protection law-non-compliant third countries and the transfer to US companies that are not DPF-certified
We use tools from companies located in data protection law-non-compliant third countries, as well as US tools, whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We point out that in data protection law non-compliant third countries, no data protection level comparable to that of the EU can be guaranteed.
We point out that the USA as a safe third country generally has a comparable level of data protection to the EU. A data transfer to the USA is therefore permitted if the recipient has a certification under the 'EU-US Data Privacy Framework' (DPF) or has suitable additional guarantees. Information on transfers to third countries, including the data recipients, can be found in this privacy policy.
Recipients of personal data
As part of our business operations, we collaborate with various external parties. This may also involve the transfer of personal data to these external parties. We only share personal data with external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in the transfer under Art. 6 para. 1 lit. f GDPR, or if another legal basis allows the data transfer. When using processors, we only pass on personal data of our customers based on a valid contract for processing. In the case of joint processing, a contract for joint processing will be concluded.
Withdrawal of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can withdraw your consent at any time. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.
Right to object to data collection in special cases as well as against direct advertising (Art. 21 GDPR)
IF THE DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RELEVANT LEGAL BASIS FOR THE PROCESSING IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION UNDER ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA ARE PROCESSED FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION UNDER ART. 21 PARA. 2 GDPR).
Right to lodge a complaint with the competent supervisory authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their usual residence, their workplace, or the place of the alleged infringement. The right to complain exists without prejudice to any other administrative or judicial remedies.
Right to data portability
You have the right to request that data we process automatically based on your consent or in compliance with a contract be handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of data to another controller, this will only be done to the extent technically feasible.
Information, correction, and deletion
You have the right at any time to request free information about your stored personal data, their origin, and recipients as well as the purpose of data processing and, if applicable, the right to correction or deletion of this data, in accordance with applicable legal provisions. You can contact us at any time regarding this and other questions concerning personal data.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time regarding this. The right to restriction of processing exists in the following cases:
- If you contest the accuracy of your personal data stored with us, we usually require time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data is unlawful, you may request the restriction of data processing instead of deletion.
- If we no longer need your personal data but you need it to assert, defend, or enforce legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
- If you have filed an objection under Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have limited the processing of your personal data, these data may only be processed with your consent or for the establishment, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of substantial public interest of the European Union or a member state.
SSL and TLS encryption
This page uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address line changes from 'http://' to 'https://' and by the lock symbol in your browser bar.
When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.
4. Data collection on this website
Cookies
Our websites use what are called 'cookies'. Cookies are small data packets and do not harm your end device. They are either temporarily stored for the duration of a session (session cookies) or permanently (persistent cookies) on your end device. Session cookies are automatically deleted after you finish your visit. Persistent cookies remain on your end device until you delete them or they are automatically removed by your web browser.
Cookies may come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies allow the integration of certain services from third parties within websites (e.g., cookies for processing payment services).
Cookies serve various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies can be used to analyze user behavior or for advertising purposes.
Cookies that are required to carry out the electronic communication process, to provide certain functions you request (e.g., for the shopping cart function), or to optimize the website (e.g., cookies for measuring web audience) are stored based on Art. 6 (1) lit. f GDPR, unless another legal basis is provided. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of their services. If explicit consent for the storage of cookies and comparable recognition technologies has been requested, the processing occurs solely on the basis of this consent (Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG); the consent can be withdrawn at any time.
You can configure your browser to be informed about the setting of cookies and to accept cookies only in individual cases, to exclude the acceptance of cookies for specific cases or generally, and to activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.
This website only uses technically necessary cookies.
Use of the web analysis service Plausible Analytics
This website uses the privacy-friendly web analysis service Plausible Analytics for visitor statistics. The provider is Plausible Insights OÜ, Tartu, Estonia (EU). The web analysis is based solely on anonymized data and does not use cookies. It is not possible to draw conclusions about individuals. When you visit our website, the following data is stored in Plausible Analytics: URL of the page or file accessed, URL of the page from which you came to our site (referrer), URL of an outgoing link you clicked on our page (outbound link), browser type and version, operating system of your device, and type of device. Information about your location (country, region, and city) is estimated from your IP address; the IP address itself is not stored. The integration of Plausible Analytics occurs based on our interest in a statistical analysis of the use of our website. This constitutes a legitimate interest under Art. 6 (1) lit. f GDPR. Further information on the handling of user data can be found in the privacy policy of Plausible Analytics: plausible.io/privacy and plausible.io/data-policy .
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:
- Browser type and version
- Operating system used
- Referrer URL
- Hostname of the accessing computer
- Time of the server request
- IP address
A merge of this data with other data sources does not take place.
The collection of this data occurs based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website – for this purpose, the server log files must be recorded.
Inquiries via email, phone, or fax
If you contact us via email, phone, or fax, your request, including any personal data (name, inquiry) arising from it, will be stored and processed by us for the purpose of handling your concern. We do not pass on this data without your consent.
The processing of this data occurs based on Art. 6 (1) lit. b GDPR, provided your request is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6 (1) lit. f GDPR) or on your consent (Art. 6 (1) lit. a GDPR) if such has been requested; the consent can be withdrawn at any time.
The data you send us through contact inquiries remain with us until you request us to delete them, withdraw your consent to storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory statutory provisions – in particular, statutory retention periods – remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, we use the instant messaging service WhatsApp among others. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication occurs through end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the communication content. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and timing). We also point out that WhatsApp states it shares personal data of its users with its parent company Meta, based in the USA. Further details on data processing can be found in the privacy policy of WhatsApp at:
https://www.whatsapp.com/legal/#privacy-policy .
The use of WhatsApp occurs based on our legitimate interest in quick and effective communication with customers, interested parties, and other business and contractual partners (Art. 6 (1) lit. f GDPR). If explicit consent has been requested, the data processing occurs solely based on the consent; this can be withdrawn at any time with effect for the future.
The communication content exchanged between us and on WhatsApp remains with us until you request us to delete it, withdraw your consent to storage, or the purpose for the data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory statutory provisions – especially retention periods – remain unaffected.
The company has received certification under the 'EU-US Data Privacy Framework' (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards in data processing in the USA. Each company certified under the DPF commits to adhere to these data protection standards. Further information can be obtained from the provider at the following link:
https://www.dataprivacyframework.gov/s/participant-search/participant- detail?contact=true&id=a2zt00000011sfnAAA&status=Active
We use WhatsApp in the version 'WhatsApp Business'.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.whatsapp.com/legal/business-data-transfer-addendum .
Calendly
On our website, you have the option to schedule appointments with us. For appointment booking, we use the tool 'Calendly'. The provider is Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA (hereinafter 'Calendly').
For the purpose of booking appointments, you enter the requested data and the desired appointment in the designated form. The entered data will be used for planning, executing, and, if necessary, for post-processing of the appointment. The appointment data is stored for us on the servers of Calendly, whose privacy policy you can view here:
https://calendly.com/de/pages/privacy . The data you enter will remain with us until you request its deletion, withdraw your consent to storage, or the purpose for the data storage ceases to apply. Mandatory legal provisions – in particular, retention periods – remain unaffected.
The legal basis for data processing is Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in a as uncomplicated appointment arrangement with interested parties and customers. If explicit consent has been requested, the processing occurs solely on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG, as far as consent includes the storage of cookies or access to information on the user's end device (e.g., device fingerprinting) in the sense of the TTDSG. The consent can be withdrawn at any time.
Data transmission to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://calendly.com/pages/dpa .Order processing
We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that personal data of our website visitors is processed only according to our instructions and in compliance with the GDPR.
Brevo
What is Brevo?
You can subscribe to our newsletter for free on our website. To make this work, we use the email delivery service Brevo for our newsletter. This is a service of the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin. Brevo is, among other things, an email marketing tool with which we can send you customized newsletters. With Brevo, we do not need to install anything and can still draw from a pool of truly useful features. Below we go into more detail about Brevo's email marketing service and inform you about the most important data protection aspects.
Why do we use Brevo?
The newsletter service also offers us useful analytical options. This means that when we send a newsletter, we find out, for example, whether and when the newsletter was opened by you. It is also recognized and recorded by the software whether and which link you click in the newsletter. This information helps tremendously to adapt and optimize our service to your wishes and concerns. After all, we want to provide you with the best possible service. In addition to the data already mentioned above, data about your user behavior will also be stored.
What data is processed by Brevo?
We are very pleased when you sign up for our newsletter. This way we can keep you informed in real-time about what’s going on in our company. However, you should know that all the data you enter during the sign-up process (such as your email address or your first and last name) will be stored and managed on our server and at Brevo. These include personal data, for example, in addition to the time and date of the registration, your IP address is also stored. During the registration process, you also consent to us being able to send you the newsletter, and further information on this privacy policy will be provided. Additionally, data such as click behavior in the newsletter may also be processed.
How long and where is the data stored?
The data for the newsletter tool is stored on servers in Germany. The data collected that makes you identifiable as a person (i.e., personal data) will generally be deleted by Brevo no later than two years after termination of the contract with us. However, you can also request the deletion of your data individually at any time. Requests will be processed within 30 days. Data that we collect and send to Brevo will be deleted by us as soon as you unsubscribe from our newsletter.
Right of objection
You have the option to cancel your newsletter subscription at any time. To do this, you only need to withdraw your consent to the newsletter subscription. This usually only takes a few seconds or one or two clicks. Typically, you will find a link at the end of each email to cancel the newsletter subscription. If the link in the newsletter is truly not found, please contact us by email and we will promptly cancel your newsletter subscription. After unsubscribing, the personal data will be deleted from our server and from the Brevo servers located in Germany. You have the right to request information about your stored data free of charge, and if necessary, also the right to deletion, blocking, or correction.
Legal basis
The sending of our newsletter by Brevo is based on your consent (Article 6 (1) lit. a GDPR). This means we may only send you a newsletter if you have actively signed up for it beforehand. If consent is not required, then the newsletter sending occurs based on the legitimate interest in direct marketing (Article 6 (1) lit. f), provided this is legally permitted. We record your registration process so that we can always prove that it complies with our laws.
If you want to get more information about data processing, we recommend that you read the privacy policy of the company at https://www.brevo.com/de/legal/privacypolicy/ .
6. Audio and video conferences
Data processing
For communication with our customers, we use online conference tools, among others. The specific tools we use are listed below. When you communicate with us via video or audio conference over the internet, your personal data is collected and processed by us and the provider of the respective conference tool.
The conference tools collect all data you provide for using the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, the start and end (time) of participation in the conference, the number of participants, and other 'context information' related to the communication process (metadata).
In addition, the provider of the tool processes all technical data required for the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.
If content is exchanged, uploaded, or otherwise provided within the tool, this will also be stored on the servers of the tool providers. Such content particularly includes cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.
Please note that we do not have full control over the data processing operations of the tools used. Our possibilities are largely governed by the corporate policies of the respective provider. Further details on data processing by the conference tools can be found in the privacy policies of the respective tools, which we have listed below this text.
Purpose and Legal Basis
The conference tools are used to communicate with prospective or existing contractual partners or to offer specific services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR). If consent has been requested, the use of the relevant tools is based on this consent; consent can be revoked at any time with effect for the future.
Data Retention Period
The data collected directly by us via the video and conference tools will be deleted by our systems as soon as you request deletion, revoke your consent for storage, or the purpose for data storage ceases to exist. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected.
We have no influence on the retention period of your data that is stored by the operators of the conference tools for their own purposes. For details on this, please contact the operators of the conference tools directly.
Used Conference Tools
We use the following conference tools:
Zoom
We use Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. For details on data processing, please refer to Zoom's privacy policy:
https://explore.zoom.us/de/privacy/
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here:
https://explore.zoom.us/de/privacy/
Order Processing
We have concluded a contract for order processing (AVV) for the use of the aforementioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
7. Plugins and Tools
Google Web Fonts (local hosting)
This page uses so-called web fonts provided by Google for a uniform representation of fonts. The Google Fonts are installed locally. There is no connection to Google servers.
For more information about Google Web Fonts, visit
https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de
Font Awesome (local hosting)
This page uses Font Awesome for a uniform representation of fonts. Font Awesome is installed locally. There is no connection to servers of Fonticons, Inc.For more information about Font Awesome, please refer to the Font Awesome privacy policy at: https://fontawesome.com/privacy .
Cloudinary
This website uses the software of Cloudinary Limited (Cloudinary), 111 W Evelyn Ave, Suite 206, Sunnyvale, CA 94086, USA, to display images and videos.
When you access a page containing content displayed via Cloudinary, a connection to the provider's server is established, and they receive the information that you have accessed our website with your IP address. The data processing serves the purpose of providing you with embedded content in an optimized manner. The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest follows from the aforementioned purpose of data collection. We have concluded a contract with Cloudinary for order processing ('Data-Processing-Addendum'). Since this data collection is essential for the operation of our website, there is no right to object.Further information can be found in Cloudinary's privacy policy: https://cloudinary.com/privacy